Description

PMI uses SMS technology to stay in contact with blood donors. Whenever a donor gives blood for the first time, PMI collects information such as: the date of the donation, the donor’s birthday, and the donor’s religion. PMI then uses this information to send automatic, personalized messages to the donor, namely: a thank you message after each donation, a reminder to donate blood sent out every 3 months, and well wishes on birthdays and special occasions. The system is proving to maintain a constant supply of reliable blood donors.